The first step in the process of gaining PR coverage and SEO links for gambling and sports betting affilliate brands is understanding what sort of content the publication will want to feature. Journalists have the power to utilise or dismiss what you send them in a saturated market place where lots of betting affiliates and bookmakers are competing for reportage.
Surveys and Infographics do not really work
A publication’s key criteria for whether it uses a piece of PR content is whether it advances the story or provides genuine interest. For example, two key weapons which many PR agencies use are:
Both have been proved to not be popular with journalists. Surveys are seen as lazy, while infographics do not work on mobile phones, which drive most of the publication’s traffic. Moreover, TheGuardian or other publications of such level have their own design teams to create whatever infographics they need.
Unique Betting Data and Exclusives is King!
Instead, previously unseen data, quirky research, genuine insight, research (the richest, the biggest…), exclusive interviews with former and current players (example), a humorous take are sure fire winners.
Compare present-day odds with historical betting patterns to see what has changed. Finding out where gamblers are placing their bets is a good way of deciphering public opinion. If you are a bookie, open up a new unconventional betting market.
Once the sort of content journalists want to receive is decided on, betting sites then usually choose one of two strategies. Either selectively targeting prestige, high-traffic sites with a high Domain Authority, or a wider cross-section taking in smaller titles, blogs and the local press. Both have their merits. Fewer links in high DA sites can reach a wider audience, but often can get lost in the demanding news agenda. Smaller sites may give your content more prominence, but with fewer readers.
Often the best solution is a combination of the two. You can see tangible results not only in the likes of the Mail Online, but also a targeted betting title such as OddsBible.
Follow the News
Always make sure you are across every major breaking event in current affairs, sport, politics and entertainment.
But ultimately, there is no harm in going for the highest Domain Authority possible. Most national newspaper websites in the UK are over 90. Even the likes of the Daily Express, whose readership is far less than The Sun or the Mail Online. That gives you more opportunity to land coverage and feature show sports betting brand on sites which in the eyes of Google are more valuable and credible. Once high DA sites are acquired, you know with confidence that the content is strong enough to syndicate downwards to the smaller sites.
We can help you get best SEO links to and UK Media coverage of your sports betting affiliate or gambling website.
AmericanGambler.com is a new-born website, which within just 3 weeks has gained DA33+, Trust Flow 16+, Citation Flow 26+ via high-quality journalistic approach. The efforts of our team resulted in dozens of earned (organic) top-tier links in the British, American, Russian, Brazilian, Norwegian, Nigerian etc publications.
Exclusive interviews and our research have been linked to and quoted by Fox, SBNation, NJ.COM, Squawka, Bleacher report, Fansided, TheSun, DailyMail, RT and many many other world’s top publications.
We can help your sports betting brand reach the same results. #Internetisbig!